Rationale for Hiring a Professional Race Organizer

Michael Brennan brings experience and best-practices from working at over 300 Toronto and GTA races in various roles as race director, course director, consultant, event manager, logistics manager and more.

If you’re hoping to organize a running race – no matter if you’re an individual or from a club, group or charity – you want to put on an excellent event. Among other goals you probably want to make money, promote your group or a cause, give value to sponsors, and generally make the running community applaud your efforts (and want to come back). 

BUT, if you or your event team is new to race organizing (or running) or all are balancing busy professional careers, family, and running schedules, the odds of you creating an excellent event are reduced.  Critical details, logistics and deadlines can be missed just because you don’t know what to consider, what to ask for or are personally overwhelmed with other business and life stuff.

Race organizing IS a job.  It can be as stressful as your day job what with hundreds of tasks to be done and deadlines to be met.  If you want to RUN a marathon, for example, you need lots of training time and planning. And the same if you want to PUT on a marathon or other race distance. Planning is key.

So take pressure off you, off your organization, and hire a veteran race consultant, an experienced race director, to handle some or all aspects of the successful event you want to put on.  Sometimes you have to spend money to make money.

Your opportunity to make money in year one will be much higher if you’re working with an experienced race consultant. Plus you’ll have a better organized event and a foundation of planning laid for future events.

See how “Experience Counts”

A successful race can be a substantial fund raiser or profile event for your organization. Michael will take the stress out of your project so you can deal with day-to-day business.

As a hired Race Director, he can create or coordinate:

• A master plan and critical path
• Permits, venue agreements, online race registration, logistics for the course and the start/finish, suppliers & services, expenses
• An effective marketing plan
• A plan for recruiting staff and volunteers
• A virtual run component

Or as a hired Course Director (assuming you have a Race Director), he can handle all aspects of the race course, among them:

• Design a safe and appealing race course
• Ensure safety and efficiency are maintained
• Coordinate equipment and services, city & street permits, volunteers
• Train key course staff

No matter how much work will be required, Michael will help you make your event a success, both for participants and for your organization in or around Toronto.

Contact him and start the discussion.